Flexible Dieting (IIFYM) Vs. "Clean Eating" 

To make it simple: I'm going to do the unthinkable on my website and use funny memes so you will understand.  You can get this. You are super smart!
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Carbohydrates, Protein, Fats are macro nutrients.
 All food has macro nutrients.
All food.
​Clean food, dirty food, food you say you never eat, and secretly binge on. Watermelons from the blessed mother earth have macros.  So does beer.  Science!    

​Clean eating:  What is clean? There is no such thing.
Vegans think meat isn’t clean.  Paleo folks think grains aren’t clean.  Clean eaters say “clean foods are non, or  minimally processed foods".  Yet they drink beer or take supplements which are certainly processed.   Some people only eat non- GMO and grass fed because anything else is not clean. What is clean to one.. may not be clean to another. That’s ok, though. You’ll see.

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But..how much should you eat of that clean food to lose weight?
Potential clients are proud to tell me that they ‘only eat healthy and clean’. Yet.. they still, somehow, are overweight  or have belly fat. Why is that?

​Sometimes learn that they “eat clean” all week then binge on the weekends.

Our bodies can store unlimited amounts of fat! Being in a surplus over the weekend can wreck your physique!

Restrict /Binge is very common!  In fact.. most of our clients struggle!   



Or, on examination of their actual food journals, they eat very little nutrient dense food at all.  Eating 1 yogurt, 2 protein bars and a salad with fat free dressing is a lot of food to some people.

Yuck. No one wants that. Eliminating food groups is a bad idea!
Eighty percent of restricted diets fail!  Rebound weight gain!!
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​Flexible Dieting or IIFYM (IF IT FITS YOUR MACROS) MACRO COUNTING gives you the exact amounts of the Protein, Carbs and Fats you need. But.. you must also track your micro nutrient Fiber.
I’ll be honest. When I get a food journal from a  new client who swears she eats totally clean, I typically see very little protein and no fiber to speak of.  More likely than not, I’ll see too much fat and not nearly enough carbs.



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When you low carb all week then eat in a surplus over the weekend because of "having a life" you can put your calories into that surplus. So what if you just were accountable for the food you ate, and strategize your social life so it "fit your macros". Winnning!!!
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​​How does it work?  Keep it simple.
Macros are calculated  on what you need to simply get through your day to day then calculate in your workouts, general energy expenditures (or lack there of-sedentary). They are also based on your physique goals.
You need to eat all the macros . And BTW, your macros are not going to be right for your BFF. She needs her own.  Macros can be changed to fit every scenario of your life. If you are lifting, not training at all, running a half, or just being a busy mom.. you can be successful on IIFYM because you are feeding your body just what it needs!!

What fits your macros may not fit someone else's.  Most of us ladies can't fit 18 pancakes into our macros, but Dwayne The Rock Johnson did. He's much bigger and has more macros!!

The good news is.. even when something 'doesn't fit today' you can make it fit tomorrow!  We will show you how!!



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You can lose weight, get lean!
Yes, you can. Because remember, YOUR macros are set for your physique goals. To lose weight, you must be in a caloric deficit. Your macros will reflect that. You must reach all your macros so the basis of your day will be eating nutrient dense foods (that YOU like) to hit them. Yes.. Paleo, ‘clean’, vegan, it is all good! If you can make fun foods fit, do it if that makes you happy.​



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